Through Flywheel, I have had the opportunity to work with some pretty amazing people. As I have gotten to know each and every one of the instructors outside of the studio, I have really started to develop a new level of respect for everything that they do in their “free time”. Sometimes we get accustomed to perceiving that the person leading our athletic class “hangs out” when they aren’t teaching. That is most definitely not the case as it relates to most instructors. I have spent some time talking about Denise Duffy and her new business, but I also want to take some time to talk about Steve and Lindsey Justice and their “family” business.
I had the pleasure of hanging out with the family last weekend for a few hours. I felt bad interrupting a family lunch, but I must say it was so much fun watching the two athletic parents sip water out of mini mason jars while their sweet daughters munched on fresh veggies. Was their adorable two year old taking down plain spinach like candy? How did they get their children off to such a good start? Opposite the table that they were enjoying lunch, was the family office, in which sports memorabilia from both of their athletic careers hung. I should note that Steve was an All-American center while playing football at Wake Forest (he later went on to play in the NFL for a few years) and Lindsey was a member of the soccer team while at Wake Forest.
Upon Steve joining the Indianapolis Colts, Lindsey completed her Master’s degree in Exercise Science from UNC and the couple moved to Indiana. With little job opportunities in the new location, Lindsey took the first step in starting Justice Fitness (training people out of an Anytime Fitness near their home). Steve would help during the offseason; however, it wasn’t until his retirement from the NFL in 2010, that they both took on the business full time.
Steve and Lindsey developed a “concierge” training service that is like no other. Both recognize that bettering ourselves physically is only one aspect of being fit. They also help their clients understand their mental and spiritual capacity through not only training properly, but eating properly. Isn’t that what every trainer should do? Sure, but that doesn’t always happen. When I asked Lindsey how they differentiate themselves from others her answer was direct and what I wanted to hear.
Since their focus is so much on quality services provided to each individual, they spend a lot of time customizing training and nutrition plans based on a client’s unique goals, needs, backgrounds, strengths and weaknesses. In fact, she even said that it would be wiser for them financially to add more clients, but that was not an option, because it would compromise quality of service. If they can’t add more clients then how do you get in on this? They don’t anticipate that their clients will need them forever, instead they hope to “teach them how to fish” (i.e. they want their clients to be able to sustain a healthy lifestyle after working with them).
Individuals have the following options to customize their service: personalized custom training, sports performance training and nutrition. Steve and Lindsey overhauled a section of their garage to provide a custom gym that their clients could train out of. Again, the décor is mesmerizing (a bible verse on one wall, pictures of clients, and special articles about their relationship with fitness). Steve and Lindsey have found a niche with sports performance training. When I say sports performance training, they are working with high school athletes to build skills and strength during off months and the actual season.
While I was visiting, Steve was also running a client through some sports performance training. It was great to see him in action. For as laugh out loud hilarious he is at times during a Flywheel class, he was incredibly focused and motivating when working with his client. In fact, when he was done he whipped up a protein shake for the young man and spent some time chatting with him. You see, I found while I was sitting with the two of them that Steve and Lindsey are not only training these kids but they are in a way mentoring them. Seeing Steve around his girls in such a positive manner is such a great way for a young man to see what a functional family should be like.
Snacks didn’t stop there. Before heading out, I got to taste one of the couple’s famed cookies and talk nutrition. You didn’t think an NFL center could teach a Flywheel class did you? Steve has lost an incredible amount of weight since his days of playing football. Lindsey’s background has given the couple another edge as it relates to tailoring specific nutrition plans using resting metabolic rate, current calories consumed and the perfect balance of clean foods to help clients reach their goals. Their nutrition plans work. They aren’t just a fad. I have seen individuals transform in front of me after they have gone to see Steve and Lindsey.
As I finish up this post talking about Justice Fitness, I want to point out the family vibe that I got the entire time that I was at their house. I was no stranger, but the two girls and highly talented parents, invited me to their table like family. I stood astounded at how down to earth the couple was and how easy to get along with their children were. They are clearly used to being around the gym and having clients come and go.
Interested in getting in touch with this sweet couple or learning more? Check out their website.